In my opinion, branding is these few things.

The First Thing,Trust

Your consumers have full trust in the quality of the services and products you provide. In the interaction with the brand, it can be using products or participating in brand-side activities, etc. Consumers’ expectations for a good experience are consistent with what the brand provides.

The Second Thing, Responsibility

Brands need to start from the perspective of consumers, provide products and experiences that consumers need, and provide the best quality and optimal solutions as much as possible. When consumers are harmed while interacting with a brand, the brand should bravely take responsibility and do its best to remedy the situation.

The Third Thing, Good Impression

This is a consumer preference for the brand and a gift. It can be many aspects, maybe it’s the appearance of the product, maybe the main color of the brand, or the brand’s service staff, etc.